Event: | Adidas Rockstars |
Location: | Stuttgart |
Nation: | Germany |
Sport: | Bouldering |
Client: | PlanetTalk GmbH |
Since: | 2011 |
About
The goal of making the fascination of climbing tangible and breathable for a large target group within a live production – this is what RAWMOTIONS’ experts set out to achieve. In order to captivate ultra-passionate climbers, as well as, sports aficionados, both on site and on screens, ultimate transparency of the competition was of the utmost importance. It was essential to gather information about the progression of the competition in real-time and process it in such a way that the live audience and remote fans could follow what was happening through different com-munication channels.